If you're like most performing artists, you're not in it for the money. Whether you're a musician, a dancer, or an actor, you've spent years mastering your craft. But to make it your career-you need to figure out how to get paid. Jobs are scarce and talent alone no longer assures success. Today's performers need to hone their entrepreneurial skills and create their own careers. Inspired by the celebrated Juilliard course, The World's Your Stage explains the business side of the performing arts. Filled with insights from leading figures in the arts as well as lessons from thriving artist-entrepreneurs, the book helps you: Understand the numbers * Find your niche-and fill it * Market and promote yourself and your venture * Network productively * Fundraise both online and off * Balance artistic and financial growth with the Oportunity Framework * And more. Keep your dream alive, but keep a clear eye on the facts. With planning and work, you can make a living doing what you love-you just need to learn how.
About the Author
WILLIAM F. BAKER, PH.D. (New York, NY) is president emeritus of WNET, New York's PBS station, and a professor at Fordham University. He teaches Understanding the Profession: The Business of the Performing Arts in the 21st Century to students from Juilliard and Fordham. WARREN C. GIBSON, PH.D. (Mountain View, CA) is an engineer and economist at San Jose University. EVAN LEATHERWOOD (New York, NY) is a journalist, speaker, and Slifka Fellow at the Bernard L. Schwartz Center for Media, Public Policy, and Education at Fordham.